I know that its ironic that my last post promised that I was still alive, yet I have yet to post anything since. Whatever. School has been going great. New things: I have been doing my blog thing as a contributor to Advertising Age’s new GenNext blog. Check that out if you want to see me [...]
February 12, 2008
I have spent way too many hours over the last couple days reading for my Business Strategy & Planning capstone business course. I had just read an article titled “How Global Brands Compete” by Holt, Quelch, & Taylor that talked about, amongst other things, suggestions for multinationals on how to manage social responsibility. [...]
October 26, 2008
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